This stock initially recommended ( HERE) during August 2010
around Rs.61.At that time I mentioned
EPC as a potential take over target. As expected, one of India’s largest
business group – Mahindra and Mahindra
(M&M) later took over this company
in February 2011.It is two year now and let us re look at the
initiatives taken by the new management and its
future prospects.
First of all , it was two bad years
for micro irrigation companies due to delay in releasing subsidies by various
state governments.This resulted in serious working capital issues to companies
operating in this sector.Mounting debt was the end result and due to this
reason market cap of Industry leader Jain Irrigation nosedives.Earlier most of
the companies in this sector was
following a business model which put the burden and responsibility of
collecting subsidies from governments on the shoulders of companies itself and
not on the farmers . They realized the risk of this business model only after frequent cases of delay in the
releasing of subsidies in recent
times.Now it is a transformation phase of this business model and company’s are
now only helping the farmers and it is their responsibility to collect subsidy from the state governments.Normally ,as a result of this change in strategy ,sales
growth of MIS shows lower growth
during this transformation phase .Now most of the companies including Jain
Irrigation is adopting this new model
and expecting significant improvement in business in another few quarters once
this shift completes.
Being a pioneer in farming related business ,Mahindra’s took a careful
step and begin with a prudent decision to start with the new
model.Initially ,to strengthen the
capital base and support working capital requirements M&M infused further
funds into EPC through a rights issue priced
@ Rs.40. Through this rights they hiked their stake from 38 % to 55 % (
M&M subscribed the unsubscribed portion of Schroder Credit Renaissance Fund
,as part of take over agreement)
Then ,M&M formed a new board and appointed well experienced
executives to lead the company .Mr Ashok Sharma appointed as the ED and CEO of
EPC .He is also serving as Chief Executive -Agri and Allied Business of
M&M,Mr Subhash Modak as COO ( Vice president M&M) and Mr Pavan Deolia as Head Sales
& Marketing (General Manager- M&M ltd)
Under this new leadership ,company get a new direction and started fresh initiatives to become a leader in agri
space.First of all ,EPC amended its
object clause of Memorandum of Association to enable it to diversify into other
agri related areas like seeds, fertilizers, pesticides, agri chemicals,
tractors implements, pumps, greenhouses, power, fruits and vegetables, meat and
poultry, dairy, aquaculture, marine culture, grains and fast moving consumer
goods..etc.
Further the company increased its offering by adding new products in its
portfolio including pumps and new models
of micro irrigation systems.This will help EPC to become a one stop shop for
all MIS needs .Company started strengthening
its marketing network by adding dealers in un represented areas.
One drawback of this company during the erstwhile
management was its inability to offer complete solutions rather than just selling MIS products.But company now
started Agronomy Support Services
including Educating farmers in the areas of Introduction of new
crops,Crop selection,pest and weed management ..etc. Agri Helpline is another new
initiative by EPC for farmers .Farmers can call or mail for clearing any agri
related doubts .If necessary, company’s expert will personally visit the farm
and give advices free of cost. All these efforts will ensure a close relation
with farming community and increase the brand value of EPC as a complete
farming solutions provider.
New Initiatives
EPC recently started an agri show room ( a one stop shop for all agro products and
solutions ) in Buldhana district of Maharashtra.I believe it is only a first
step of a long journey and company will start many such shops at various parts
of India once they started own production of other items like Seeds,agri
chemicals,green house accessories..etc.
Another most important development in the history of EPC is
its recent tie-up with State Bank of India( SBI) .Last week ,company entered
into tie-up with SBI to finance farmers
for micro irrigation systems.Considering the vast network of SBI even in the
nuck and corner of India ,clinching such an arrangement with India’s biggest
bank is a very important development for
EPC .For financing farmers ,even some market leaders are forced to start
financing facilities for their own which
need additional capital end extra struss in their balance sheet .I strongly
believe such a an arrangement materialized only because of the goodwill and credibility of Mahindra Group.( Read more details about this event HERE)
Financial Performance and Change in Share Holding
Even after following a conservative business model ,company
could improve its business.During the latest quarter ,EPC reported a Sales of
Rs.50 Cr ( Rs.40 Cr in same period last year) and a net profit of Rs.2.70 Cr
(Rs.1.98 Cr) .This may not be a big figure but we should realise it is just a
beginning for the new management and the initiatives they are taking now will
need some time to deliver in its full potential. Change in share holding during
the last one year is another point to note. Earlier about 34 % stake was held
by Credit Renaissance Fund. ( who took preferential allotment to pump money for
working capital during the time of old management).Now they exited completely
and these shares are mopped up by reputed Institutional and Individual
investors including Morgan Stanley,Reliance Capital,SCIL Ventures..etc.This
means, exit of 35 % stake by one stake holder not increased the level of floating stock in market
.Another source of supply coming to the
market is from the remaining stake held by the old promoters .I strongly feel
,their exit is part of the take over
agreement with M&M .At the
end of December quarter old promoters (
Trenton Investments Co Pvt Ltd ) holding
934985 shares .Tracking the trend of trading of this stock for the past
many years , I believe they are selling around Rs.140 and this is the only
source of major supply at this point . Their holding may be reduced
further due to selling in January and February.
As I mentioned above about 85 % of shares are held by promoters and
institutions in this company .Management is taking careful steps to develop EPC
as a full fledged farming solution provider.At present , sales of micro
irrigation systems are promoted by producers and central and various states and government .I believe
this scenario will change in another few years and due to scarcity of water and
introduction of modern farming techniques MIS will be a necessity for farming and
farmers itself will demand it .If everything goes well ,with an experienced
management with vision and ability to
tap opportunities , I strongly feel EPC
will evolve as a front runner in Indian Agri space and become a feather in the cap of Mahindra Group in
another few years.CMP of EPC Rs.143 /-
Stock is expected to move to another range once the supply
from old promoters absorbed.Hence recommending to tightly HOLD it for long
term .
LINK TO VIDEO PRESENTATION BY CEO HERE
LINK TO COMPANY’S NEW WEBSITE HERE