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This stock once recommended @ Rs.95 .( Old report HERE) .Recommending it again @ CMP of Rs.112 due to company's recent initiatives and improving financial performance.When I recommended this stock last time it was in 'T' group but now it excluded from 'T' group and trading normally.I expect Liberty Shoes will be a stock to watch out in 2014 and will turn out as an out performer from the mid/small cap space in the coming year.
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In last few years ,even in India ,we have seen few fantastic
turnarounds from the verge of collapse to great success.Eicher Motors and Bata
India are best examples for such a rise
as phoenix from the ashes.From a low of Rs.63 reported in 2003 ,share price of
Eicher Motors galloped to Rs.5000 in just 10 years.In case of Bata India , stock
moved from Rs.26 to Rs.1085 during this same period.If we dig deep ,there is
some common factors in many of such companies which turned around dramatically
.’ Brand ‘ is one important factor in
many such cases. Strategic marketing and technical collaborations , sincere
efforts of management with hard work and dedication are the other key points
present in such cases.Considering many of such factors , Liberty Shoes is
currently at a situation where Bata was 5 or 6 years ago.Incidentally both these companies
are in the same line of business too.Liberty is one among the largest 5
producers of leather shoes in the world with a production capacity of 50000
pairs per day.Company selling its products through a marketing network comprising of 150
distributors, 400 exclusive showrooms and more than 6000 multi brand stores. In
addition to this ,company having strong presence in all major online stores.Liberty’s major brands includes
Force-10 ,Fortune,Gliders,Coolers,Senorita,TipTop..etc.
What is interesting at this point is – Promoters are again looking the
business seriously and taking every efforts to bring the company into the right
track.Company decided to appoint external agencies for in- depth study of the
existing operations of the Company .Recently company introduce a host of new
attractive models and expanding presence into new geographies.In an effort to
increase margins company planning to rationalise its sourcing of raw materials.
Presence of some private companies under the same management may be a reason
for conflict of Interest .Recently management hinted their plan to consolidate
the business under the listed entity in an efforts for value creation.Recently they decided to merge retail arm Liberty Retail Revolution with the company which is
planning to add 100 new stores every year .At present RRL running more than 400
show rooms .It seems all the efforts of management started to show positive
results.In the latest September quarter ,company reported a 50 % growth in
sales and sharp increase in net profits from just Rs 8 lakhs to Rs.3 Cr .
Entry of some well
known private investors like Dolly Khanna (who spotted multibaggers like
Hawkinks,Cera Sanitary,Amara Raja Battery,Relaxo Foot ware ..etc at attractive
price levels) in Libery Shoes is another point to note along with the positive changes
happening in the company.Dolly Khanna entered in the more than 1 % share
holder’s list in latest September quarter.I believe -with a very good brand
,large marketing and manufacturing facilities and changing attitude of
promoters with aggressive growth plans – this branded play will turn as a
wealth creator in the years to come.Stock listed in BSE and NSE.Reiterating strong BUY @ CMP Rs.112
Link to Company's recently renovated website HERE
Link to latest Interview with MD. HERE
Disc: I have vested interest in LSL